7 Strategies for Writing Effective Marketing Emails

Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…

10 Daily Dos for Marketers

If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…

How to Optimize a Monthly Newsletter

Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.