What is BeReal? Why does it matter for marketers? Let’s explore this somewhat novel social media platform and figure out how we can best leverage our content.
How to make popular and effective content on TikTok
It’s the hot social media platform we’re all trying to figure out. In this post, we dive into what is working on TikTok and the 3 things your content needs to have in order to be successful on the platform.
What is with CornTok? Why some nonsensical trends take off
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
How to be more creative – meditate
Creativity is crucial to connective marketing but it can also be exhausting. Here we explore meditation and gratitude and the effects they have on enhanced creativity.
3 tips for engaging mindfully on social media
Feeling social media burnout? Learn how to engage more mindfully to alleviate that and gain meaning from social media relationships with these 3 tips.
The 4 reasons we follow influencers (and why your marketing should mimic theirs)
Influencers feel like friends and the most successful influencers are doing 4 things that you should incorporate to your own marketing. We explore what those four things are, why they work, and how to do them.
How to meet new people during a pandemic – leverage social media!
Meeting people during a pandemic can be hard…but it’s absolutely necessary to keep networking in order to maximize your career opportunities. In this post we explore a few tactics for virtually networking during the pandemic.
How to Make Your Site Load Quicker (and lower your bounce rate)
People have short attention spans. In an article published in 2015 from Time, they state: “Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.” (You Now Have a Shorter Attention Span Than a Goldfish.) 8 seconds is pretty generous…
How to be your best self – it is not enough to show up.
It is not enough to show up. One thing has become abundantly clear to me after graduating from my masters program –in every aspect of your life, you get out of it what you put into it. Showing up is a critical step, but it won’t take you far. For example, getting to the gym…
3 Web Accessibility Basics You Should Know
Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
Angela Rudolph - Connective Marketing Through Storytelling 