People have short attention spans. In an article published in 2015 from Time, they state: “Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.” (You Now Have a Shorter Attention Span Than a Goldfish.) 8 seconds is pretty generous…
How to Optimize a Monthly Newsletter
Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.