Marketers – You’re Never Not Working (and why that’s a good thing!)

Marketing is one of the fields where you are never truly “off.” Social media doesn’t stop, conversations are continuous, news stations are constantly buzzing, and events are usually during the nights or weekends. It can feel like you’re always working…and to be honest, you are. But, here’s why that’s actually a great thing: Connection: You…

Branding – Where to Begin: The Brand Audit

Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.

Reno-Tahoe Marketing Workshop Loud Table Takeaways

Content Marketing, Nonprofit Marketing, Personal Branding, and Small Business Marketing/Entrepreneurship…OH MY! Check out all the key takeaways I recently got from the Reno-Tahoe AMA Marketing Workshop during the loud table discussions! (It was too good not to share!)

Marketing Workshop Takeaways

I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.

OOPS! How to Handle Mistakes

Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.

The Best Questions to Ask During a Storyteller Marketing Interview

What are the best questions to ask during an interview to get all the juicy details you need to write engaging content? How do you connect with readers? This post explores the questions you need to ask during interviews to get to the heart and soul of an interview to make sure your readers can connect to the piece you create.

How to Shine During a Television or Radio Interview

As a storyteller marketer, you often have to not only write engaging press releases to attract media attention, but you also have to be interviewed by television and radio reporters too! This post goes over all the tips and techniques you need in order to give a polished, professional interview!

Photo Basics for Beginner Bloggers

Taking original photos is a critical part of connective, storyteller marketing. In this post, we explore why photos matter, and how everyone can take a few steps in order to create beautiful, original images that add value for their audience.

How to Optimize a Monthly Newsletter

Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.