Effective Meeting Communication – Stop Wasting Time!

Marketing professionals are part of meetings. Lots of meetings. Sometimes it can feel like a waste of time…but there’s good news – meetings can be effective and fun! Follow these guidelines to make sure you never waste time in a meeting again.

Basic Photo Editing Tutorial with Adobe Lightroom

Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!

3 Common Content Mistakes to Avoid

Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.

10 Daily Dos for Marketers

If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…

Why Marketers Should Partner with a Nonprofit

What does your company believe in? How do you share that and create a connected community of fellow believers? Partnering with a nonprofit organization as a business is one of the most effective ways to showcase the heart and soul of your company. In this post we explore the added benefits to partnering with nonprofits.

Marketers – You’re Never Not Working (and why that’s a good thing!)

Marketing is one of the fields where you are never truly “off.” Social media doesn’t stop, conversations are continuous, news stations are constantly buzzing, and events are usually during the nights or weekends. It can feel like you’re always working…and to be honest, you are. But, here’s why that’s actually a great thing: Connection: You…

Branding – Where to Begin: The Brand Audit

Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.