How to Draft a Social Media Policy for Employees

Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.

How to Write a Memorable Thank You Card for Marketers

In this digital era, emails get lost in the shuffle. Everyone gets excited to get physical mail that isn’t a bill so you’ll stand out from the get go if you take the time to send a real Thank You Card. So, here are my essential elements to creating a great, memorable thank you card as a marketer!

Effective Meeting Communication – Stop Wasting Time!

Marketing professionals are part of meetings. Lots of meetings. Sometimes it can feel like a waste of time…but there’s good news – meetings can be effective and fun! Follow these guidelines to make sure you never waste time in a meeting again.

Basic Photo Editing Tutorial with Adobe Lightroom

Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!

3 Common Content Mistakes to Avoid

Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.

10 Daily Dos for Marketers

If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…

Why Marketers Should Partner with a Nonprofit

What does your company believe in? How do you share that and create a connected community of fellow believers? Partnering with a nonprofit organization as a business is one of the most effective ways to showcase the heart and soul of your company. In this post we explore the added benefits to partnering with nonprofits.