Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.
Tag: Brand Management
OOPS! How to Handle Mistakes
Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.
Angela Rudolph - Connective Marketing Through Storytelling 