What is BeReal? Why does it matter for marketers? Let’s explore this somewhat novel social media platform and figure out how we can best leverage our content.
What is with CornTok? Why some nonsensical trends take off
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
3 Web Accessibility Basics You Should Know
Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
7 Holiday Content Ideas
Scrambling for holiday content ideas like a last-minute Christmas shopper? Racking your brain to create something merry and bright? Here I give you 7 holiday content ideas that will get your creative juices flowing and help you connect with your audience during this festive time of year!
When in doubt, test it out!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
3 Common Content Mistakes to Avoid
Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.
How to Optimize a Monthly Newsletter
Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.
How to Beat Writer’s Block Before it Even Begins
Your content should entertain, inform, and intrigue in order to build real, lasting connections between you and your audience. But what happens when the creativity just isn’t flowing? In this blog, I give you tips and techniques about content creation to help keep writer’s block at bay. Learn how to come up with ideas that will always have you prepared for a consistent flow of great ideas.