In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.
Tag: how to
Five Photography Tips for Marketers
Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.
How to Draft a Social Media Policy for Employees
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
Introduction on How to Create Engaging Instagram Stories
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.
Instagram 101 – What is Instagram and How to Use it For Connective Marketing
In this post I give you all the Instafacts! We explore the basic elements of Instagram, how to find them on the platform, and how to optimize them for connective marketing that engages users.
Marketing Workshop Takeaways
I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.
OOPS! How to Handle Mistakes
Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.
The Best Questions to Ask During a Storyteller Marketing Interview
What are the best questions to ask during an interview to get all the juicy details you need to write engaging content? How do you connect with readers? This post explores the questions you need to ask during interviews to get to the heart and soul of an interview to make sure your readers can connect to the piece you create.
How to Shine During a Television or Radio Interview
As a storyteller marketer, you often have to not only write engaging press releases to attract media attention, but you also have to be interviewed by television and radio reporters too! This post goes over all the tips and techniques you need in order to give a polished, professional interview!
Photo Basics for Beginner Bloggers
Taking original photos is a critical part of connective, storyteller marketing. In this post, we explore why photos matter, and how everyone can take a few steps in order to create beautiful, original images that add value for their audience.
Angela Rudolph - Connective Marketing Through Storytelling 