How to Optimize a Monthly Newsletter

Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.

How to Win on Twitter

A Litter of Kittens, a Couple of Tweets, and One Stellar Relationship: How Twitter Formed a Bond Between the Nevada Basketball Team and the SPCA of Northern Nevada “I hardly get anywhere with Twitter! No one reads my tweets!” When discussing Twitter with marketers, you quickly find it can be a confusing platform. Often, it’s…