Learn what a personal brand is, how you already have one, and how to take control and leverage yours.
Tag: Marketing
What one thing will make you or break you as an influencer or thought leader?
One trait will make or break your personal brand and journey to becoming an influencer or thought leader. Find out what it is and why it matters!
The costly mistake you’re making on social media
I see this all the time on social media but if you fix this mistake, you’ll see your engagement, views and click-through rates increase dramatically.
Five marketing resources to stay current in 2024
In this post, I share my five favorite blogs, organizations, and YouTube accounts that help me stay on top of trends in marketing and branding in 2024.
How to easily create a personal branding website – video tutorial
You need at least two things to have a successful personal brand that helps further your career opportunities: an active LinkedIn account and a personal brand website. I’ve been teaching Personal Branding at the University of Nevada, Reno since 2020. I am a firm believer that every single person has a personal brand, whether you…
Why BeReal may be the most compelling social media platform for brands
What is BeReal? Why does it matter for marketers? Let’s explore this somewhat novel social media platform and figure out how we can best leverage our content.
How to make popular and effective content on TikTok
It’s the hot social media platform we’re all trying to figure out. In this post, we dive into what is working on TikTok and the 3 things your content needs to have in order to be successful on the platform.
What is with CornTok? Why some nonsensical trends take off
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
How to be more creative – meditate
Creativity is crucial to connective marketing but it can also be exhausting. Here we explore meditation and gratitude and the effects they have on enhanced creativity.
When in doubt, test it out!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
