Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
Tag: Marketing how to
3 Tips to Deliver Difficult News
In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.
7 Strategies for Writing Effective Marketing Emails
Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…
Five Photography Tips for Marketers
Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.
How to Draft a Social Media Policy for Employees
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
Basic Photo Editing Tutorial with Adobe Lightroom
Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!
10 Daily Dos for Marketers
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…
Introduction on How to Create Engaging Instagram Stories
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.
Instagram 101 – What is Instagram and How to Use it For Connective Marketing
In this post I give you all the Instafacts! We explore the basic elements of Instagram, how to find them on the platform, and how to optimize them for connective marketing that engages users.
How to Build Strong Internal Relationships and Get the Marketing Help You Need!
Marketing takes time, effort, and a lot of help from others to do it well. In this post we explore techniques to use in order to build strong, internal relationships with coworkers in order to create a team dedicated to helping you with your connective marketing efforts.
Angela Rudolph - Connective Marketing Through Storytelling 