What is BeReal? Why does it matter for marketers? Let’s explore this somewhat novel social media platform and figure out how we can best leverage our content.
Tag: Marketing how to
When in doubt, test it out!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
Be funny and have fun with your marketing!
Bring fun and laughter back into your marketing! Close relationships are built on laughter, fun, and enjoyment. In this post I give you four tips to make sure your marketing is fun and you bring the funny back into your content.
Introduction to Editing in iMovie
As a marketer, it’s important to have a varied skillset. Content marketers all know that video is a HUGE driver of traffic and engagement, and that isn’t going to change any time soon! So, it’s important to familiarize yourself with creating and editing simple videos. iMovie is a great platform to create on because it’s…
How to Present Like a Pro
Giving a presentation can be a challenge but if you follow these four tips, you’ll be presenting like a pro in no time! Goodbye to the neck-bone boogie and hello to a happy, engaged audience!
3 Key Takeaways from Digital Summit, Portland
I recently attended a digital marketing conference held in Portland, Oregon called Digital Summit. I found a LOT of useful tips and techniques, so today I’m sharing some of them with you! These are my 3 main takeaways from Digital Summit.
6 Tips to Get the Most out of Attending a Marketing Conference
Some of my best ideas come when I’m attending conferences. The energy is high, you’re surrounded by people who love marketing as much as you do (incredible, I know!), and you’re not constrained by the normal day-to-day operations of your job. It’s the ultimate cocktail for creative freedom. But, it can be easy to get…
6 Event Lessons You Can Learn from Goat Yoga
Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
3 Tips to Deliver Difficult News
In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.
7 Strategies for Writing Effective Marketing Emails
Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…