Marketing techniques – Angela Rudolph – Connective Marketing Through Storytelling

The 4 reasons we follow influencers (and why your marketing should mimic theirs)

Influencers feel like friends and the most successful influencers are doing 4 things that you should incorporate to your own marketing. We explore what those four things are, why they work, and how to do them.

When in doubt, test it out!

While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.

OOPS! How to Handle Mistakes

Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.