Creativity is crucial to connective marketing but it can also be exhausting. Here we explore meditation and gratitude and the effects they have on enhanced creativity.
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
On Monday, August 15, 2016 instead of walking into my first class as a law student, I walked into the bookstore and returned my textbooks. I had been accepted to all five law schools that I had applied to, had picked one, gone through orientation, and had finally come to the conclusion that I was…
Bring fun and laughter back into your marketing! Close relationships are built on laughter, fun, and enjoyment. In this post I give you four tips to make sure your marketing is fun and you bring the funny back into your content.
I recently attended a digital marketing conference held in Portland, Oregon called Digital Summit. I found a LOT of useful tips and techniques, so today I’m sharing some of them with you! These are my 3 main takeaways from Digital Summit.
Some of my best ideas come when I’m attending conferences. The energy is high, you’re surrounded by people who love marketing as much as you do (incredible, I know!), and you’re not constrained by the normal day-to-day operations of your job. It’s the ultimate cocktail for creative freedom. But, it can be easy to get…
Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
Too often I see customer-facing employees feel disenfranchised by their company. They feel like they are the last to know about programs and products. Make it stop! You need to reverse this trend as a marketer so you don’t over promise and under-deliver. In this post I give you four tips for making sure your customer service reps are always prepared to give graciously to your clients.
Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…
Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.