Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
Tag: Social Media
10 Daily Dos for Marketers
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…
Introduction on How to Create Engaging Instagram Stories
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.
Instagram 101 – What is Instagram and How to Use it For Connective Marketing
In this post I give you all the Instafacts! We explore the basic elements of Instagram, how to find them on the platform, and how to optimize them for connective marketing that engages users.
Branding – Where to Begin: The Brand Audit
Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.
Marketing Workshop Takeaways
I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.
The Truth About Social Influencers and Collaborations
What is social influencer marketing and how can you run a successful collaboration on social media? Learn the ins and outs in a quick and dirty guide!
How to Win on Twitter
A Litter of Kittens, a Couple of Tweets, and One Stellar Relationship: How Twitter Formed a Bond Between the Nevada Basketball Team and the SPCA of Northern Nevada “I hardly get anywhere with Twitter! No one reads my tweets!” When discussing Twitter with marketers, you quickly find it can be a confusing platform. Often, it’s…
How to Make Engaging Video Posts
Video posts are incredibly important to social media marketing and are an integral part of website content. Learn some tips and techniques for creating simple videos that engage your audience.
Storytelling on a Budget – 5 Cheap and Easy Marketing Tools
Storytelling starts somewhere, and to do it well, you need to have tools to help you captivate your audience. Here I share my 5 favorite cheap and easy to use tools to help with marketing and website design.
Angela Rudolph - Connective Marketing Through Storytelling 