You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.
Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.
In this post I give you all the Instafacts! We explore the basic elements of Instagram, how to find them on the platform, and how to optimize them for connective marketing that engages users.
Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.
I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.
What is social influencer marketing and how can you run a successful collaboration on social media? Learn the ins and outs in a quick and dirty guide!
A Litter of Kittens, a Couple of Tweets, and One Stellar Relationship: How Twitter Formed a Bond Between the Nevada Basketball Team and the SPCA of Northern Nevada “I hardly get anywhere with Twitter! No one reads my tweets!” When discussing Twitter with marketers, you quickly find it can be a confusing platform. Often, it’s…