It’s the hot social media platform we’re all trying to figure out. In this post, we dive into what is working on TikTok and the 3 things your content needs to have in order to be successful on the platform.
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
Feeling social media burnout? Learn how to engage more mindfully to alleviate that and gain meaning from social media relationships with these 3 tips.
Influencers feel like friends and the most successful influencers are doing 4 things that you should incorporate to your own marketing. We explore what those four things are, why they work, and how to do them.
Meeting people during a pandemic can be hard…but it’s absolutely necessary to keep networking in order to maximize your career opportunities. In this post we explore a few tactics for virtually networking during the pandemic.
You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.
Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.