I see this all the time on social media but if you fix this mistake, you’ll see your engagement, views and click-through rates increase dramatically.
Tag: Techniques
How to easily create a personal branding website – video tutorial
You need at least two things to have a successful personal brand that helps further your career opportunities: an active LinkedIn account and a personal brand website. I’ve been teaching Personal Branding at the University of Nevada, Reno since 2020. I am a firm believer that every single person has a personal brand, whether you…
Why BeReal may be the most compelling social media platform for brands
What is BeReal? Why does it matter for marketers? Let’s explore this somewhat novel social media platform and figure out how we can best leverage our content.
How to make popular and effective content on TikTok
It’s the hot social media platform we’re all trying to figure out. In this post, we dive into what is working on TikTok and the 3 things your content needs to have in order to be successful on the platform.
What is with CornTok? Why some nonsensical trends take off
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
The 4 reasons we follow influencers (and why your marketing should mimic theirs)
Influencers feel like friends and the most successful influencers are doing 4 things that you should incorporate to your own marketing. We explore what those four things are, why they work, and how to do them.
When in doubt, test it out!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
3 Techniques to Choosing Happiness
People are natural pessimists. From an evolutionary point of view, it makes sense. The early humans who were better able to anticipate bad or negative events occurring were more likely to be prepared for them. If you avoid danger rather than look for fun and joy, you’re more likely to survive. But you’re not more…
How to Present Like a Pro
Giving a presentation can be a challenge but if you follow these four tips, you’ll be presenting like a pro in no time! Goodbye to the neck-bone boogie and hello to a happy, engaged audience!
3 Key Takeaways from Digital Summit, Portland
I recently attended a digital marketing conference held in Portland, Oregon called Digital Summit. I found a LOT of useful tips and techniques, so today I’m sharing some of them with you! These are my 3 main takeaways from Digital Summit.
Angela Rudolph - Connective Marketing Through Storytelling 