How to Make Your Site Load Quicker (and lower your bounce rate)

People have short attention spans. In an article published in 2015 from Time, they state: “Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.” (You Now Have a Shorter Attention Span Than a Goldfish.) 8 seconds is pretty generous…

Introduction to Editing in iMovie

As a marketer, it’s important to have a varied skillset. Content marketers all know that video is a HUGE driver of traffic and engagement, and that isn’t going to change any time soon! So, it’s important to familiarize yourself with creating and editing simple videos. iMovie is a great platform to create on because it’s…

6 Fundamental Elements of Storyteller Marketing

Storyteller Marketing focuses on using authentic stories with real characters driven to act. It shows rather than tells and helps your audience connect with you and your brand on a personal level. Learn the 6 fundamental elements of Storyteller Marketing.

How to Make Engaging Video Posts

Video posts are incredibly important to social media marketing and are an integral part of website content. Learn some tips and techniques for creating simple videos that engage your audience.