Introduction to Editing in iMovie

As a marketer, it’s important to have a varied skillset. Content marketers all know that video is a HUGE driver of traffic and engagement, and that isn’t going to change any time soon! So, it’s important to familiarize yourself with creating and editing simple videos. iMovie is a great platform to create on because it’s…

How to Present Like a Pro

Giving a presentation can be a challenge but if you follow these four tips, you’ll be presenting like a pro in no time! Goodbye to the neck-bone boogie and hello to a happy, engaged audience!

3 Key Takeaways from Digital Summit, Portland

I recently attended a digital marketing conference held in Portland, Oregon called Digital Summit. I found a LOT of useful tips and techniques, so today I’m sharing some of them with you! These are my 3 main takeaways from Digital Summit.

6 Tips to Get the Most out of Attending a Marketing Conference

Some of my best ideas come when I’m attending conferences. The energy is high, you’re surrounded by people who love marketing as much as you do (incredible, I know!), and you’re not constrained by the normal day-to-day operations of your job. It’s the ultimate cocktail for creative freedom. But, it can be easy to get…

My 4 Favorite Google Analytics Reports to Check Monthly

Analytics are the metrics and measures that tell you how people are interacting with the content you produce. Google Analytics is offered for free, and you can install it easily into your website (if you don’t have it already). As a marketer, Analytics give me LIFE! I love the fact that you can easily track…

3 Tips to Deliver Difficult News

In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.

Why Your Customer Service Reps Should be Your First Audience as a Marketer

Too often I see customer-facing employees feel disenfranchised by their company. They feel like they are the last to know about programs and products. Make it stop! You need to reverse this trend as a marketer so you don’t over promise and under-deliver. In this post I give you four tips for making sure your customer service reps are always prepared to give graciously to your clients.

7 Strategies for Writing Effective Marketing Emails

Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…

Five Photography Tips for Marketers

Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.