Learn what a personal brand is, how you already have one, and how to take control and leverage yours.
Tag: Connective marketing
What one thing will make you or break you as an influencer or thought leader?
One trait will make or break your personal brand and journey to becoming an influencer or thought leader. Find out what it is and why it matters!
The costly mistake you’re making on social media
I see this all the time on social media but if you fix this mistake, you’ll see your engagement, views and click-through rates increase dramatically.
Five marketing resources to stay current in 2024
In this post, I share my five favorite blogs, organizations, and YouTube accounts that help me stay on top of trends in marketing and branding in 2024.
How to easily create a personal branding website – video tutorial
You need at least two things to have a successful personal brand that helps further your career opportunities: an active LinkedIn account and a personal brand website. I’ve been teaching Personal Branding at the University of Nevada, Reno since 2020. I am a firm believer that every single person has a personal brand, whether you…
What is with CornTok? Why some nonsensical trends take off
Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
How to be your best self – it is not enough to show up.
It is not enough to show up. One thing has become abundantly clear to me after graduating from my masters program –in every aspect of your life, you get out of it what you put into it. Showing up is a critical step, but it won’t take you far. For example, getting to the gym…
3 Web Accessibility Basics You Should Know
Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
7 Holiday Content Ideas
Scrambling for holiday content ideas like a last-minute Christmas shopper? Racking your brain to create something merry and bright? Here I give you 7 holiday content ideas that will get your creative juices flowing and help you connect with your audience during this festive time of year!
When in doubt, test it out!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
