Marketing takes time, effort, and a lot of help from others to do it well. In this post we explore techniques to use in order to build strong, internal relationships with coworkers in order to create a team dedicated to helping you with your connective marketing efforts.
Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.
As a storyteller marketer, you often have to not only write engaging press releases to attract media attention, but you also have to be interviewed by television and radio reporters too! This post goes over all the tips and techniques you need in order to give a polished, professional interview!
Taking original photos is a critical part of connective, storyteller marketing. In this post, we explore why photos matter, and how everyone can take a few steps in order to create beautiful, original images that add value for their audience.
Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.
Storyteller Marketing focuses on using authentic stories with real characters driven to act. It shows rather than tells and helps your audience connect with you and your brand on a personal level. Learn the 6 fundamental elements of Storyteller Marketing.
What is social influencer marketing and how can you run a successful collaboration on social media? Learn the ins and outs in a quick and dirty guide!