Trends are weird. But they serve a purpose. In this post we discuss why strange trends are so popular and the 3 keys to capitalizing on a trend.
It is not enough to show up. One thing has become abundantly clear to me after graduating from my masters program –in every aspect of your life, you get out of it what you put into it. Showing up is a critical step, but it won’t take you far. For example, getting to the gym…
Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
Scrambling for holiday content ideas like a last-minute Christmas shopper? Racking your brain to create something merry and bright? Here I give you 7 holiday content ideas that will get your creative juices flowing and help you connect with your audience during this festive time of year!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
Bring fun and laughter back into your marketing! Close relationships are built on laughter, fun, and enjoyment. In this post I give you four tips to make sure your marketing is fun and you bring the funny back into your content.
You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.
Some of my best ideas come when I’m attending conferences. The energy is high, you’re surrounded by people who love marketing as much as you do (incredible, I know!), and you’re not constrained by the normal day-to-day operations of your job. It’s the ultimate cocktail for creative freedom. But, it can be easy to get…
Baby Goat Yoga was an event I recently attended and in this post I explore what elements made it great. 6 event marketing takeaways from Baby Goat Yoga – a case study!
In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.