Influencers feel like friends and the most successful influencers are doing 4 things that you should incorporate to your own marketing. We explore what those four things are, why they work, and how to do them.
Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
Scrambling for holiday content ideas like a last-minute Christmas shopper? Racking your brain to create something merry and bright? Here I give you 7 holiday content ideas that will get your creative juices flowing and help you connect with your audience during this festive time of year!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…
Taking original photos is a critical part of connective, storyteller marketing. In this post, we explore why photos matter, and how everyone can take a few steps in order to create beautiful, original images that add value for their audience.
Your content should entertain, inform, and intrigue in order to build real, lasting connections between you and your audience. But what happens when the creativity just isn’t flowing? In this blog, I give you tips and techniques about content creation to help keep writer’s block at bay. Learn how to come up with ideas that will always have you prepared for a consistent flow of great ideas.