Digital Accessibility is everyone’s responsibility. We need to create online content that is accessible to all. In this post I go over some very basic steps you can take to start making your content accessible to those who have impairments.
Scrambling for holiday content ideas like a last-minute Christmas shopper? Racking your brain to create something merry and bright? Here I give you 7 holiday content ideas that will get your creative juices flowing and help you connect with your audience during this festive time of year!
While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some different ideas to get your marketing to stand out from the crowd.
You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.
I recently attended a digital marketing conference held in Portland, Oregon called Digital Summit. I found a LOT of useful tips and techniques, so today I’m sharing some of them with you! These are my 3 main takeaways from Digital Summit.
Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.
What does your company believe in? How do you share that and create a connected community of fellow believers? Partnering with a nonprofit organization as a business is one of the most effective ways to showcase the heart and soul of your company. In this post we explore the added benefits to partnering with nonprofits.
Content Marketing, Nonprofit Marketing, Personal Branding, and Small Business Marketing/Entrepreneurship…OH MY! Check out all the key takeaways I recently got from the Reno-Tahoe AMA Marketing Workshop during the loud table discussions! (It was too good not to share!)
I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.
Monthly newsletters are a crucial element to connective marketing mixes…but not all newsletters are created equal. In this blog I give you the quick and dirty tips to writing effective, engaging newsletters that have purpose and add value.