7 Strategies for Writing Effective Marketing Emails

Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…

How to Draft a Social Media Policy for Employees

Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.

Basic Photo Editing Tutorial with Adobe Lightroom

Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!

3 Common Content Mistakes to Avoid

Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.

Why Marketers Should Partner with a Nonprofit

What does your company believe in? How do you share that and create a connected community of fellow believers? Partnering with a nonprofit organization as a business is one of the most effective ways to showcase the heart and soul of your company. In this post we explore the added benefits to partnering with nonprofits.

Branding – Where to Begin: The Brand Audit

Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.

OOPS! How to Handle Mistakes

Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.