Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
There are three main types of “wins” that you should be acknowledging. Internal Wins External Wins Personal Wins Internal Wins These are the projects or milestones that your company/organization achieves. They can be small – sending out a newsletter on time – or big – reaching a new fundraising goal – but no matter what,…
Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!
Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.
What does your company believe in? How do you share that and create a connected community of fellow believers? Partnering with a nonprofit organization as a business is one of the most effective ways to showcase the heart and soul of your company. In this post we explore the added benefits to partnering with nonprofits.
There’s a right way and a wrong way to use Instagram Stories. You should engage, converse with, and connect to your followers. Here’s how to use Instagram Stories to properly connect to users without overwhelming them.
Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.
Marketing takes time, effort, and a lot of help from others to do it well. In this post we explore techniques to use in order to build strong, internal relationships with coworkers in order to create a team dedicated to helping you with your connective marketing efforts.
Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.